The demand for the hottest fluorescent brightener

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Fluorescent brighteners: the demand for fluorescent brighteners fell in 2015

China is the country with the largest capacity of fluorescent brighteners and a large consumer. In 2015, the demand was about 80000 tons, while the actual domestic normally open capacity was about 150000 tons, resulting in serious overcapacity. In particular, tetrasulfonic acid based fluorescent brighteners have a single product type, serious homogenization and fierce competition. Traditional strong suppliers still occupy an important position

fluorescent brighteners are widely used in the paper industry, mainly in the field of cultural paper. The culture paper industry is most affected by mobile Internet. The rapid development of mobile Internet has changed people's habits of learning to read and acquiring information. The paper and coated paper in cultural paper have been greatly impacted and are in the stage of downward demand. They are also the most variable types of paper. The export volume of coated paper increased and the import volume decreased, but the domestic market became more intense due to the most anti-dumping and countervailing investigations; Natural color cultural paper reduces the whiteness of products, prevents visual fatigue caused by high whiteness, and protects human health. It has become a new paper with certain development potential. As a traditional product of papermaking chemicals, fluorescent brightener for papermaking is affected by this, the market demand drops

2015, many upstream raw materials of papermaking chemicals are downstream products of petrochemical industry. Although the decline of crude oil price will lead to the decline of product cost, it is more market behavior that will affect the product price. That is to say, in the large economic environment, the paper industry is in a downturn, which has brought about a decline in demand and reverse cost transmission in the chemical industry. It is expected that the price of paper chemicals will still decline. Although the cost of raw materials for fluorescent brighteners has decreased, the continuous increase in labor costs, processing costs, safety and environmental protection expenditures, as well as the decline in market prices have offset the decline in raw material prices, and the profit space of the enterprise is limited. It is expected that the average price of whitening agent will decrease by 4% ~ 6%, and some products will decrease even more. Especially in January, 2015, many large paper mills were shut down, and even there were long-term maintenance plans during the Spring Festival. The operating rate of the overall paper mill was insufficient, and the market demand decreased

from the perspective of whitening agent manufacturers, some enterprises' products are used solely in the paper industry, and some whitening agent manufacturers have a wide range of products, which can be used in textile printing and dyeing, daily chemical and plastic industries, and can adjust production capacity and complement products. There are great differences among enterprises. The overall production rate of the industry is about 60%, which is far lower than the design capacity of about 1.8 trillion pieces of plastic

in 2015, the depreciation of euro and Japanese yen and the appreciation of RMB will have a negative impact on China's export products. The export of China's paper chemicals has suffered from a decline in market competitiveness due to the depreciation of the euro and the yen. The fluorescent brighteners of papermaking chemicals even have the phenomenon of "backflow" of enterprises. In the United States and Europe, fluorescent brighteners have been expanded by agent manufacturers in the previous research on human health problems

export tax rebates exist for D acid and cyanuric chloride, the main raw materials of fluorescent brightener products in China, but there is no tax rebate for the export of fluorescent brightener, resulting in the enterprise's export products wandering from profit to break even point

at present, the fluorescent brightener industry is still a fully competitive industry in China. In addition, the environmental protection factor can not be ignored in the national policy background. With the strict implementation of the national requirements for environmental protection, some fluorescent brightener manufacturers with poor environmental awareness will be more difficult to survive, and even face the risk of being eliminated due to environmental protection problems. The industrial concentration will be further improved. Therefore, the prosperity index of the industry will not improve in recent years, which puts forward some problems for domestic fluorescent brightener manufacturers on how to improve their market competitiveness, especially in China, where there are more and more high-rise buildings with greater density New requirements. The improvement of comprehensive ability will be the key to survival and development, and the integrated extension strategy may become the most critical factor. Finally, like the current international market, there will be only a few enterprises that can participate in the global competition, and truly realize the globalization of the industrial pattern

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